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30x30: The Opportunity
of a Generation

Campaign for Nature helps create the conditions necessary for global conservation commitments to succeed.

Protected Areas

National parks, reserves, and marine sanctuaries, the lands and waters legally protected and managed primarily for biodiversity.

OECMs

Other Effective Area-Based Conservation Measures: Lands and waters conserved through diverse governance and management approaches.

Indigenous and Traditional Territories

Lands and waters governed by Indigenous Peoples and local communities, and conserved through their traditional knowledge.
Man paddling a canoe through wetlands at sunset.

About Campaign for Nature

Campaign for Nature (CfN) is a global initiative dedicated to securing the protection and conservation of at least 30% of the world's land and oceans by 2030. We work with governments, Indigenous Peoples and local communities, scientists, conservation organizations, and philanthropic partners to achieve ambitious conservation commitments.

Encouraging Global Leadership

Promoting Rights-based Conservation

Mobilizing Finance

Enabling On-the-Ground Implementation

Why 30x30?

Nature underpins the stability of economies, societies, and governments. The degradation of ecosystems creates cascading risks across food systems, health systems, migration, finance, and security sectors.
School of sharks and a ray swimming in the ocean.
Value of services provided by nature each year.
CO2 that forests remove from the atmosphere each year.
Of global GDP depends on biodiversity & ecosystem services.

Press Releases & Statements